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How do you pronounce your name?  My name is pronounced Datsé (dot-say) with the emphasis on the first syllable. Where did you grow up, and where do you live now?  I grew up in Riga, the vibrant capital of Latvia. At the age of 20, I moved to London and after spending over a decade immersed in the […]

Creative Spirit interviews Scott Cullather, President & CEO, INVNT GROUP. Scott Cullather, President & CEO of INVNT GROUP, on Embracing Neurodivergent Talent INVNT GROUP is one of the world’s leading marketing agencies, specializing in brand storytelling for a wide range of companies and fields. In the words of President & CEO Scott Cullather, they are […]

At our nucleus is a global mission driven by creativity, collaboration, and innovation. We are immensely grateful to our dynamic team, visionary leadership, and dedicated partners. Together, we’re not just growing — we’re weaving meaningful communities, through the transformative power of storytelling. Get to know the full list. The post INVNT in Financial Times and […]

HEVĒ, part of INVNT GROUP, announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, HEVĒ established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation.  The lively campaign is […]

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, […]

The move aligns with the Group’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more. [INVNT GROUP] The Global BrandStory Project, has expanded into South Asia opening its tenth office across seven […]

                               On the back of a stellar year of award wins and incredible brand stories delivered in partnership with our clients across the globe, we’re thrilled that INVNT has been named in the top 100 event organizers & agencies in the […]

Last Friday evening, INVNT and INVNT.ATOM were invited to the Marketing Interactive Event Awards 2023 at the Equarius Hotel on Singapore’s Sentosa Island. We were elated to have picked up five awards in recognition of three campaigns that sat at the intersection of immersive storytelling, craft, and technology across the APAC region. – SILVER: Best […]

As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and […]

This piece takes a dive in to how Experiential Marketing and Artificial Intelligence can work together to amplify audience impact, and enhance the magical and expansive potential of brand stories. By Scott Cullather – President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM In the canvas of the digital revolution, where the brushstrokes of […]