Raises funds for humanity
BACKGROUND
In light of recent global affairs, RedKiteNFT and OurTypes curated a group NFT art show to raise funds to support the current global humanitarian crisis and the continued displacement of innocent people by war and conflict.
IMPRESSIONS – EARNED EDITORIAL REACH
ADVERTISING VALUE EQUIVALENT
EDITORIAL PLACEMENTS
IMPRESSIONS – EARNED EDITORIAL REACH
OPPORTUNITY
The “Humanity” collection was a groundbreaking NFT collection that brought together 33 globally renowned artists to collaborate and raise funds for communities in areas of conflict, via contribution to the aid provided by supported charities: The Refugee Council, The Voices of Children Foundation, and UNICEF UK, Children’s Emergency Fund.
SOLUTIONS
The “Humanity” Collection was a series of drops specially created and curated by 33 globally renowned artists with each NFT artwork to be sold in editions of 8. A 1:1 Limited Edition artwork from Pure Evil, with on-site art therapy workshop with children in Ukraine, was auctioned via redkitenft.io on 21st June, and a live event space was held at NFT NYC.
COLLABORATION
From Pre Launch to Post Launch, INVNT.ATOM employed a range of marketing tactics, including content creation, paid media fine art outlets, and PR outreach. We launched a slew of thumb stopping teasers, and even created immersive, interactive content that allowed our audience to truly engage with what we had to offer.
If you like the work, sharing it would be deeply appreciated.