OPPORTUNITY

After a 2-year hiatus, Advertising Week APAC returned to the masses at Luna Park in Sydney. Advertising Week (AW) is a global event built on a foundation of inspiring innovation and forward thinking thought leadership. With over 75 seminars and workshops, the content at AWAPAC goes deep into topics, trends and current issues that span across marketing, media, technology, and creative industries.

This was a critical moment for American multinational technology conglomerate, Meta, to reintroduce itself to the industry, and to show how they’re pioneering the next era of business advertising through curated content, powered by a future-forward activation. 

Collaboration

INVNT developed an interactive activation, powered by technological innovation, showcasing the impact of Meta, and using brand storytelling to captivate audiences. Using Portable building manufacturer, SPACECUBE’s, sustainable modular building system, INVNT configured a custom Virtual Reality (VR) and Augmented Reality (AR) brand experience in the middle of Luna Park that wowed over 724 AWAPAC attendees.

The ‘Future Now’ capsule was a high-energy, immersive brand experience featuring colorful and dynamic artworks by co-creators Bianca Beers and Happy Decay. Attendees were guided by Meta Mates and brand ambassadors as they experienced the power of META Quest 2 with over 960Mins of on hands VR demo experience in the Kingspray Graffiti app. Activation participants also had a go at intertwining the digital and physical world with short content capture by Instagram Reels via a curved custom AR Filter. Throughout the conference, the trending reels on social media created over 71.9K impressions with the hashtag, #futurenow. Those who posted and used the signature hashtag were also entered into a giveaway draw for custom designed Quest 2 VR headsets. With 4,239 in attendance at AW over two days, the activation successfully showed audiences the transformative impact of Meta, whilst providing attendees a hands-on educational experience.