LAMBORGHINI
ULTIMATE
BACKGROUND
In an unprecedented project, INVNT.ATOM collaborated with Automobili Lamborghini and two of the most iconic creators of our time, contemporary artists Krista Kim and Steve Aoki, to auction the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced together with an exclusive one-of-one NFT. The Lamborghini ‘Ultimate’ drop was the world’s first 1:1 NFT together with a physical super sports car, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.
562M+
IMPRESSIONS – EARNED EDITORIAL REACH
5.18M+
ADVERTISING VALUE EQUIVALENT
230
EDITORIAL PLACEMENTS
562M+
IMPRESSIONS – EARNED EDITORIAL REACH
OPPORTUNITY
With this drop we have united three forms of art: design, music and cutting-edge technology to create a never-before-seen, ultimate and unrivalled project that redefined the supercar and NFT space and bridged the gap between the physical and virtual world.
SOLUTIONS
INVNT.ATOM was responsible for the end-to-end project management, NFT development, drop mechanics, campaign strategy, creative and art direction, content development, PR, and MarComms.
Client: Automobili Lamborghini
Sector: Automotive
Creators: Krista Kim & Steve Aoki
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Lamborghini Ultimate NFT