LAMBORGHINI
The Epic Road Trip
BACKGROUND
CAMPAIGN SITE VISITS
ADVERTISING VALUE EQUIVALENT
EDITORIAL PLACEMENTS
Social impressions
Campaign ROI
OPPORTUNITY
Each piece in the “æ girls” NFT collection incorporates the personality, elements and signature identity of each aespa member and their avatars, and combines the surreal futurist and ethereal aesthetics of Blake’s work to create these stunning digital collectibles.
SOLUTION
Each month across a span of eight months, four unique NFTs were released to showcase environments and styles that highlight the model’s characteristics and unique personality and flair. Loyal collectors of a complete set of NFTs can unlock access to rare and unique NFTs, exclusive experiences, and a driver’s seat in the Automobili Lamborghini Web3 community.
COLLABORATION
INVNT.ATOM and Web3Pro were responsible for the end-to-end project management, campaign and creative strategy of “The Epic Road Trip” NFT collection. Specifically, INVNT.ATOM led the way for 3D production, drop mechanics, creative content development, global PR and MarComms, while Web3Pro implemented the tech platform and infrastructure.
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