LAMBORGHINI

The Epic Road Trip

BACKGROUND

In line with its 60th Anniversary, Automobili Lamborghini launched a next-generation digital brand campaign across a period of eight months (August 2022 – March 2023) to offer present and potential customers, as well as their growing Web 3 community, the chance to earn rewards and connect with the brand online like never before.

519K

CAMPAIGN SITE VISITS

$12.2M +

ADVERTISING VALUE EQUIVALENT

1.2K

EDITORIAL PLACEMENTS

825K

Social impressions

10.5 X

Campaign ROI

OPPORTUNITY

Each piece in the “æ girls” NFT collection incorporates the personality, elements and signature identity of each aespa member and their avatars, and combines the surreal futurist and ethereal aesthetics of Blake’s work to create these stunning digital collectibles.

SOLUTION

Each month across a span of eight months, four unique NFTs were released to showcase environments and styles that highlight the model’s characteristics and unique personality and flair. Loyal collectors of a complete set of NFTs can unlock access to rare and unique NFTs, exclusive experiences, and a driver’s seat in the Automobili Lamborghini Web3 community.

COLLABORATION

INVNT.ATOM and Web3Pro were responsible for the end-to-end project management, campaign and creative strategy of “The Epic Road Trip” NFT collection. Specifically, INVNT.ATOM led the way for 3D production, drop mechanics, creative content development, global PR and MarComms, while Web3Pro implemented the tech platform and infrastructure.

Client: Lamborghini

Sector: Automotive

Creators:

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Lamborghini The Epic Road Trip