Circles.Life

Australia’s First 3D Billboard for Circles.Life

BACKGROUND

Circles.Life wanted to promote their commitment to making sure that their customers were their “main character”.INVNT APAC’s campaign for telco Circles.life, Be The Main Character, goes where human interaction and technology hasn’t gone before in Australia – turning a static 2D billboard into a 3D virtual stage.

20K

Daily Impressions from Football 20+ Top Gaming Influencers

855 K+

Combined Social Reach

30%

Increase in site traffic within week of execution

13,751,420

13 editorial articles comprising a total reach of over 13,751,420

OPPORTUNITY

We gathered Australia’s leading tech and gaming influences from all walks of life on Australia’s first ever 3D billboard.

SOLUTION

A static medium 2D billboard was transformed into a 3D virtual stage for influencers to develop their new future self in a futuristic world, and to hand them the mic. This 3D billboard was projected on top of the Emporium shopping center in Melbourne city, for all walks of life to share the experience, and messages of love, positivity, diversity, and inclusion.

Client: Circles.Life

Sector: Telco

Creators: INVNT APAC

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Circles Life